Use them before you hire anyone.
Free tools your agency hopes you never open.
The calculators we run before we touch a campaign. Use them. Then ask your current agency why they never did.
Ads Manager
vs your margin.
Put in your real numbers. If the result makes you uncomfortable, it's working.
Marklet leak receipt
- Ads Manager revenue
- 0
- Came back at the door
- 0
- Product cost
- 0
- Shipping and packaging
- 0
- Return losses
- 0
- Ad spend
- 0
- Contribution after ads
- 0
Delivered ROAS0
Your break even ROAS0
Run the numbers.
Illustrative contribution estimate. Placed orders are Ads Manager revenue divided by your average order value. Break even ROAS is the Ads Manager ROAS where contribution after ads hits zero. Rent, salaries, taxes and other overhead are not included, so the real picture is worse.
Your customer acquisition funnel, in numbers.
Five stages, from a stranger's thumb to a second order. Every stage multiplies the next one, so a small fix anywhere compounds everywhere.
Run your own funnel.
Change any number. Every stage multiplies the next one, so small fixes compound.
- Cost per delivered order
- Delivered revenue this month
- Revenue from buyers who come back
- Delivered orders after a 10% fix at four stages
Illustrative funnel math on your inputs. Repeat buyers are counted from delivered orders. Real numbers depend on your offer, creative, product and market, which is exactly what the audit measures.
Four leaks most brands never measure.
Discounts, COD returns, ad budget and conversion. Pick one and put in your real numbers.
Discounts are a confession. Here's what yours costs.
- Profit per order before the sale
- Profit per order during the sale
- Orders needed to break even on the discount
Every COD order is a coin toss, and your courier charges you for the toss.
- Returns avoided per month
- Return losses saved
- Margin from orders that now arrive
- What the prepaid discount costs you
Pick a revenue goal. We'll tell you what it really costs.
- Orders you need to deliver
- Orders you need to take
- ROAS Ads Manager will show you
- ROAS your bank will see
Your website is either selling or leaking. Usually both.
- Orders today
- Orders after the fix
- Revenue change per year
Illustrative math on your inputs. Real results depend on your offer, creative, product and customers. That's exactly what the audit is for.
Send us your numbers. We'll send back the truth.
The Leak Audit is free. Tell us about your store, your biggest leak and how to reach you. We review every request ourselves and email you the next step. You keep the findings whether you hire us or not.