:root{--ink: #171a16;--ink-2: #1f241c;--ink-3: #2a3126;--paper: #fafbf7;--sage: #e9efdf;--lime: #c9f35b;--muted: #5a6257;--muted-d: #a6af9f;--line: #dbe0d4;--line-d: rgba(250, 251, 247, .13);--f: "Archivo", "Helvetica Neue", Arial, sans-serif;--serif: "Instrument Serif", Georgia, serif;--mono: ui-monospace, "SF Mono", Menlo, Consolas, monospace;--gut: clamp(16px, 4vw, 48px);--ease: cubic-bezier(.2, .7, .1, 1)}
*,*:before,*:after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:96px;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--ink);color:var(--paper);font-family:var(--f);font-size:17px;line-height:1.55;font-stretch:100%;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;overflow-x:hidden}
img,svg{display:block;max-width:100%}
a{color:inherit}
button,input,select,textarea{font:inherit;color:inherit}
h1,h2,h3,p,ul,ol,dl,dd,figure{margin:0}
ul,ol{padding:0;list-style:none}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:fixed;left:16px;top:-60px;z-index:100;background:var(--lime);color:var(--ink);padding:10px 16px;border-radius:10px;font-weight:700}
.skip:focus{top:16px}
:focus-visible{outline:2px solid var(--lime);outline-offset:3px;border-radius:6px}
.light :focus-visible{outline-color:var(--ink)}
#field{position:fixed;inset:0;width:100vw;height:100vh;z-index:0;pointer-events:none}
main,.foot{position:relative;z-index:1}
.wrap{width:min(1320px,100% - 2 * var(--gut));margin-inline:auto}
.light{background:var(--paper);color:var(--ink)}
.tone-sage{background:var(--sage)}
.dark{background:transparent;color:var(--paper)}
.no-gl .dark{background:radial-gradient(80% 60% at 75% 40%,#232a1e 0%,var(--ink) 70%)}
.h-display{font-stretch:66%;font-weight:820;line-height:.9;letter-spacing:-.005em;font-size:clamp(2.7rem,6.6vw,6.6rem);text-wrap:balance}
.h-display--xl{font-size:clamp(3rem,8vw,8.4rem)}
.section-head{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(0,1fr);gap:32px 64px;align-items:end;margin-bottom:clamp(40px,6vw,80px)}
.section-head__aside{font-size:clamp(1.02rem,1.3vw,1.2rem);color:var(--muted);max-width:42ch}
.dark .section-head__aside{color:var(--muted-d)}
.fine{margin-top:28px;font-size:.82rem;color:var(--muted);max-width:80ch}
.fine--dark{color:var(--muted-d)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:.5em;padding:.95em 1.55em;border-radius:999px;border:1.5px solid transparent;font-weight:650;font-size:1rem;line-height:1.1;text-decoration:none;cursor:pointer;transition:transform .25s var(--ease),background-color .2s,color .2s,border-color .2s}
.btn:hover{transform:translateY(-2px)}
.btn:active{transform:translateY(0)}
.btn--lime{background:var(--lime);color:var(--ink)}
.btn--lime:hover{background:var(--paper)}
.btn--ghost{border-color:#fafbf759;color:var(--paper)}
.btn--ghost:hover{border-color:var(--paper)}
.btn--ink{background:var(--ink);color:var(--paper)}
.btn--ink:hover{background:var(--ink-3)}
.btn--sm{padding:.7em 1.15em;font-size:.9rem}
.btn--lg{padding:1.1em 1.9em;font-size:1.08rem}
.btn--block{width:100%}
.nav{position:fixed;z-index:50;top:14px;left:var(--gut);right:var(--gut);display:flex;align-items:center;gap:20px;height:62px;padding:0 8px 0 20px;background:#171a16db;backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border:1px solid var(--line-d);border-radius:999px;color:var(--paper);max-width:1320px;margin-inline:auto}
.mark{display:inline-flex;align-items:center;gap:10px;text-decoration:none;color:var(--paper)}
.mark__star{width:22px;height:22px;color:var(--lime);transition:transform .8s var(--ease)}
.mark:hover .mark__star{transform:rotate(90deg)}
.mark span{font-family:var(--serif);font-style:italic;font-size:1.75rem;line-height:1;letter-spacing:-.01em}
.nav__links{display:flex;gap:22px;margin-left:auto;font-size:.93rem}
.nav__links a{text-decoration:none;opacity:.72;transition:opacity .2s}
.nav__links a:hover{opacity:1}
.nav__menu-cta,.nav__toggle{display:none}
@media (max-width: 1020px){.nav{height:58px}
.nav__cta{margin-left:auto}
.nav__toggle{display:grid;place-content:center;gap:6px;width:44px;height:44px;border-radius:50%;background:var(--ink-3);border:0;cursor:pointer}
.nav__toggle i{display:block;width:18px;height:2px;background:var(--paper);border-radius:2px;transition:transform .3s var(--ease)}
.nav.is-open .nav__toggle i:first-of-type{transform:translateY(4px) rotate(45deg)}
.nav.is-open .nav__toggle i:last-of-type{transform:translateY(-4px) rotate(-45deg)}
.nav__links{position:absolute;top:calc(100% + 10px);left:0;right:0;margin:0;flex-direction:column;gap:0;padding:10px;border-radius:26px;background:var(--ink);border:1px solid var(--line-d);opacity:0;visibility:hidden;transform:translateY(-8px);transition:opacity .25s,transform .25s var(--ease),visibility .25s}
.nav.is-open .nav__links{opacity:1;visibility:visible;transform:none}
.nav__links a{opacity:1;padding:14px 16px;font-size:1.15rem;border-radius:14px}
.nav__links a:hover{background:var(--ink-3)}
.nav__menu-cta{display:block;margin-top:6px;background:var(--lime);color:var(--ink);font-weight:700;text-align:center}
.nav__links a.nav__menu-cta:hover{background:var(--paper)}
}
@media (max-width: 520px){.nav{padding-left:16px}
.nav__cta{display:none}
.nav__toggle{margin-left:auto}
}
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;overflow:hidden}
.hero__stage{position:absolute;right:1vw;top:13vh;width:min(48vw,760px);height:70vh}
.hero__inner{position:relative;padding-top:140px;padding-bottom:clamp(36px,6vh,72px)}
.hero__kicker{color:var(--muted-d);font-size:clamp(.95rem,1.2vw,1.1rem);margin-bottom:18px}
.hero__title{font-stretch:64%;font-weight:860;font-size:clamp(3.5rem,9.6vw,11rem);line-height:.86;letter-spacing:-.01em}
.hero__title .line{display:block;overflow:hidden;padding-bottom:.04em}
.hero__title .line>span{display:inline-block;transform:translateY(105%);transition:transform 1.1s var(--ease)}
.hero__title .line:nth-child(2)>span{transition-delay:.12s;color:var(--lime)}
.is-ready .hero__title .line>span{transform:none}
.hero__lede{margin-top:28px;max-width:54ch;font-size:clamp(1.05rem,1.35vw,1.24rem);color:#fafbf7d1}
.hero__actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
.hero__kicker,.hero__lede,.hero__actions{opacity:0;transform:translateY(14px);transition:opacity .9s .45s,transform .9s .45s var(--ease)}
.is-ready .hero__kicker,.is-ready .hero__lede,.is-ready .hero__actions{opacity:1;transform:none}
.ticker{position:relative;border-top:1px solid var(--line-d);overflow:hidden;padding:16px 0}
.ticker__track{display:flex;width:max-content;animation:marquee 48s linear infinite}
.ticker__list{display:flex;flex-shrink:0}
.ticker__list li{display:flex;align-items:center;font-stretch:75%;font-weight:650;font-size:1.12rem;white-space:nowrap;color:#fafbf7c7}
.ticker__list li:after,.brandwall li:after{content:"";width:.8em;height:.8em;margin:0 1.1em;background:var(--lime);-webkit-mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='-24 -24 48 48'%3E%3Cg%3E%3Cellipse rx='5' ry='23'/%3E%3Cellipse rx='5' ry='23' transform='rotate(45)'/%3E%3Cellipse rx='5' ry='23' transform='rotate(90)'/%3E%3Cellipse rx='5' ry='23' transform='rotate(135)'/%3E%3C/g%3E%3C/svg%3E") center / contain no-repeat;mask:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='-24 -24 48 48'%3E%3Cg%3E%3Cellipse rx='5' ry='23'/%3E%3Cellipse rx='5' ry='23' transform='rotate(45)'/%3E%3Cellipse rx='5' ry='23' transform='rotate(90)'/%3E%3Cellipse rx='5' ry='23' transform='rotate(135)'/%3E%3C/g%3E%3C/svg%3E") center / contain no-repeat}
@keyframes marquee{to{transform:translate(-50%)}
}
.brands{padding:clamp(72px,10vw,128px) 0 clamp(64px,8vw,104px);overflow:hidden}
.brands__head{display:grid;grid-template-columns:minmax(0,1.6fr) minmax(0,1fr);gap:24px 64px;align-items:end;margin-bottom:clamp(40px,5vw,64px)}
.brands__title{font-stretch:88%;font-weight:700;font-size:clamp(1.7rem,3.3vw,3rem);line-height:1.04;letter-spacing:-.01em;text-wrap:balance}
.brands__meta{color:var(--muted);max-width:40ch}
.brands__meta a{font-weight:650;text-underline-offset:3px}
.brandwall{display:grid;gap:6px}
.brandwall__row{display:flex;width:max-content;animation:marquee 70s linear infinite}
.brandwall__row--rev{animation-direction:reverse;animation-duration:80s}
.brandwall ul{display:flex;flex-shrink:0}
.brandwall li{display:flex;align-items:center;white-space:nowrap;font-stretch:64%;font-weight:820;font-size:clamp(2.6rem,6.4vw,6rem);line-height:1.04;letter-spacing:-.01em}
.brandwall li:after{background:var(--ink);width:.42em;height:.42em;margin:0 .5em}
.brandwall__row--rev li{color:transparent;-webkit-text-stroke:1.4px var(--ink)}
.brandwall__row--rev li:after{background:var(--muted)}
.brandwall:hover .brandwall__row{animation-play-state:paused}
.leak{position:relative;height:270vh}
.leak__pin{position:sticky;top:0;height:100vh;height:100svh;display:flex;align-items:center;overflow:hidden}
.leak__grid{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);gap:40px;align-items:center}
.leak__label{font-family:var(--serif);font-style:italic;font-weight:400;font-size:clamp(1.3rem,2vw,1.8rem);color:var(--lime);margin-bottom:22px}
.scrub{font-stretch:78%;font-weight:720;font-size:clamp(1.9rem,3.9vw,4rem);line-height:1.04;letter-spacing:-.01em}
.scrub .w{color:#fafbf729;transition:color .35s}
.scrub .w.on{color:var(--paper)}
.leak__stage{height:74vh}
.report{padding:clamp(88px,12vw,160px) 0}
.report__cols{display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1.5px solid var(--ink)}
.report__col{padding:28px 40px 8px 0}
.report__col--ours{padding-left:40px;border-left:1.5px solid var(--ink)}
.report__col h3{font-size:1rem;font-weight:600;color:var(--muted);margin-bottom:18px}
.strikes li,.keeps li{font-stretch:72%;font-weight:760;font-size:clamp(1.7rem,3.2vw,2.9rem);line-height:1.12;padding:6px 0}
.strikes li span{position:relative;color:var(--muted);transition:color .5s}
.strikes li span:after{content:"";position:absolute;left:-2%;right:-2%;top:38%;height:.12em;background:var(--ink);transform:scaleX(0);transform-origin:left;transition:transform .55s var(--ease)}
.strikes.is-on li span:after{transform:scaleX(1)}
.strikes.is-on li span{color:#5a6257a6}
.strikes li:nth-child(2) span:after{transition-delay:.12s}
.strikes li:nth-child(3) span:after{transition-delay:.24s}
.strikes li:nth-child(4) span:after{transition-delay:.36s}
.strikes li:nth-child(5) span:after{transition-delay:.48s}
.strikes li:nth-child(6) span:after{transition-delay:.6s}
.keeps li{display:flex;align-items:baseline;gap:.35em}
.keeps li:before{content:"";flex:none;width:.5em;height:.5em;background:var(--ink);border-radius:50%;transform:translateY(-.08em)}
.check{padding:clamp(96px,12vw,160px) 0}
.check__grid{display:grid;grid-template-columns:minmax(0,.95fr) minmax(0,1.1fr) minmax(0,1fr);gap:36px;align-items:start}
.calc{display:grid;grid-template-columns:1fr 1fr;gap:14px;align-items:end}
.fld{display:grid;gap:7px;font-size:.86rem;color:var(--muted-d)}
.fld--wide{grid-column:1 / -1}
.fld__box{display:flex;align-items:center;border:1px solid var(--line-d);background:#fafbf70a;border-radius:14px;padding:0 14px;transition:border-color .2s,background-color .2s}
.fld__box:focus-within{border-color:var(--lime);background:#fafbf712}
.fld input,.fld select,.fld textarea{width:100%;min-width:0;border:0;background:none;outline:none;padding:13px 0;font-size:1.12rem;font-weight:600;color:var(--paper)}
.fld select{appearance:none;cursor:pointer;font-size:1rem}
.fld select option{color:var(--ink)}
.fld textarea{resize:vertical;font-weight:500;font-size:1rem}
.fld em{font-style:normal;font-size:.8rem;color:var(--muted-d);padding-left:8px}
.fld input::-webkit-outer-spin-button,.fld input::-webkit-inner-spin-button{-webkit-appearance:none;margin:0}
.fld input[type=number]{-moz-appearance:textfield}
.fld--light{color:var(--muted)}
.fld--light .fld__box{border-color:var(--line);background:#fff}
.fld--light .fld__box:focus-within{border-color:var(--ink);background:#fff}
.fld--light input{color:var(--ink)}
.fld--light em{color:var(--muted)}
.fld small{color:inherit;opacity:.8}
.bars{position:sticky;top:100px}
.bars__stage{position:relative;aspect-ratio:1;width:100%}
.bars__legend>div{position:absolute;left:var(--x);top:93.5%;transform:translate(-50%);display:grid;text-align:center;width:31%}
.bars__legend b{font-stretch:80%;font-weight:750;font-size:clamp(.95rem,1.3vw,1.15rem)}
.bars__legend span{font-size:.74rem;color:var(--muted-d);line-height:1.3}
.receipt{position:relative;background:var(--paper);color:var(--ink);padding:28px 24px 26px;font-family:var(--mono);font-size:.86rem;transform:rotate(1.2deg);box-shadow:0 30px 60px #00000059;-webkit-mask:linear-gradient(#000 0 0) 0 10px / 100% calc(100% - 20px) no-repeat,radial-gradient(circle at 8px 10px,transparent 0 7px,#000 7.5px) 0 0 / 16px 20px repeat-x,radial-gradient(circle at 8px 10px,transparent 0 7px,#000 7.5px) 0 100% / 16px 20px repeat-x;mask:linear-gradient(#000 0 0) 0 10px / 100% calc(100% - 20px) no-repeat,radial-gradient(circle at 8px 10px,transparent 0 7px,#000 7.5px) 0 0 / 16px 20px repeat-x,radial-gradient(circle at 8px 10px,transparent 0 7px,#000 7.5px) 0 100% / 16px 20px repeat-x}
.receipt__head{display:flex;align-items:center;gap:8px;justify-content:center;font-weight:700;letter-spacing:.06em;padding-bottom:14px;margin-bottom:12px;border-bottom:2px dotted rgba(23,26,22,.35)}
.receipt__head svg{width:14px;height:14px}
.receipt__rows>div{display:flex;justify-content:space-between;gap:6px;padding:4px 0}
.receipt__rows dt{display:flex;flex:1;min-width:0}
.receipt__rows dt:after{content:"";flex:1;border-bottom:2px dotted rgba(23,26,22,.28);margin:0 6px 5px}
.receipt__rows dd{white-space:nowrap;font-weight:600}
.receipt__total{margin-top:10px;padding-top:12px!important;border-top:2px solid var(--ink);font-size:1rem}
.receipt__total dd{font-weight:800}
.receipt__total.is-loss dd{text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:3px}
.receipt__ratios{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin:16px 0}
.receipt__ratios p{display:grid;background:var(--sage);border-radius:10px;padding:10px 12px}
.receipt__ratios span{font-size:.72rem;color:var(--muted)}
.receipt__ratios b{font-family:var(--f);font-stretch:75%;font-size:1.6rem;line-height:1.1}
.receipt__verdict{font-family:var(--serif);font-style:italic;font-size:clamp(1.35rem,1.9vw,1.65rem);line-height:1.15;margin-bottom:18px;min-height:2.3em}
.receipt .btn{font-family:var(--f)}
.tools{padding:clamp(88px,12vw,160px) 0}
.tabs{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:22px}
.tabs button{border:1.5px solid var(--ink);background:transparent;padding:.7em 1.25em;border-radius:999px;font-weight:650;cursor:pointer;transition:background-color .2s,color .2s}
.tabs button:hover{background:var(--sage)}
.tabs button[aria-selected=true]{background:var(--ink);color:var(--paper)}
.tool{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:0;border:1.5px solid var(--ink);border-radius:30px;overflow:hidden}
.tool[hidden]{display:none}
.tool__in{display:grid;gap:14px;align-content:start;padding:clamp(22px,3vw,40px)}
.tool__in--grid{grid-template-columns:1fr 1fr}
.tool__in--grid .tool__intro{grid-column:1 / -1}
.tool__intro{font-stretch:80%;font-weight:720;font-size:clamp(1.4rem,2.2vw,2rem);line-height:1.08;margin-bottom:8px}
.tool__out{background:var(--ink);color:var(--paper);padding:clamp(22px,3vw,40px);display:grid;align-content:space-between;gap:22px}
.tool__big{font-stretch:70%;font-weight:800;font-size:clamp(2rem,3.6vw,3.4rem);line-height:.98;letter-spacing:-.005em}
.tool__big b{color:var(--lime);font-weight:860}
.tool__rows>div{display:flex;justify-content:space-between;gap:18px;padding:11px 0;border-top:1px solid var(--line-d);font-size:.95rem}
.tool__rows dt{color:var(--muted-d)}
.tool__rows dd{font-weight:700;white-space:nowrap}
.tool__verdict{font-family:var(--serif);font-style:italic;font-size:clamp(1.3rem,1.8vw,1.6rem);line-height:1.2;color:var(--lime)}
.channels{padding:clamp(88px,12vw,160px) 0}
.bento{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));grid-template-areas:"meta meta google google" "meta meta tiktok snap" "shop shop shop retain";gap:16px}
.card{position:relative;border-radius:30px;padding:clamp(22px,2.4vw,32px);overflow:hidden;display:flex;flex-direction:column;gap:14px;min-height:300px;isolation:isolate}
.card--meta{grid-area:meta}
.card--google{grid-area:google}
.card--tiktok{grid-area:tiktok}
.card--snap{grid-area:snap}
.card--shop{grid-area:shop}
.card--retain{grid-area:retain}
.tone-ink{background:var(--ink);color:var(--paper)}
.tone-olive{background:var(--ink-3);color:var(--paper)}
.tone-paper{background:var(--paper);color:var(--ink)}
.tone-lime{background:var(--lime);color:var(--ink)}
.card__top{display:flex;justify-content:space-between;gap:12px;align-items:baseline;font-size:.86rem}
.card__name{font-weight:750;font-size:1rem}
.card__note{opacity:.6;text-align:right}
.card__title{font-stretch:72%;font-weight:800;font-size:clamp(1.9rem,2.8vw,2.8rem);line-height:.96;letter-spacing:-.005em;max-width:16ch;text-wrap:balance}
.card--meta .card__title{font-size:clamp(2.3rem,4vw,4rem);max-width:12ch}
.card--google .card__title{max-width:22ch}
.testlog{display:grid;margin-top:10px;border-top:1px solid var(--line-d)}
.testlog li{display:grid;grid-template-columns:110px 1fr;gap:12px;padding:11px 0;border-bottom:1px solid var(--line-d);font-size:.92rem;color:#fafbf7db}
.testlog span{color:var(--lime);font-weight:650}
.card--tiktok .card__title,.card--snap .card__title,.card--retain .card__title{font-size:clamp(1.6rem,2.1vw,2.1rem)}
.card__copy{max-width:46ch;opacity:.78;font-size:.96rem}
.tags{display:flex;flex-wrap:wrap;gap:6px}
.tags li{font-size:.78rem;padding:.35em .8em;border-radius:999px;border:1px solid currentColor;opacity:.7}
.mock{margin-top:auto}
.mock__tag{position:absolute;right:0;bottom:-4px;font-size:.7rem;opacity:.5}
.mock--board{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;padding-top:18px}
.tile{background:var(--ink-2);border:1px solid var(--line-d);border-radius:18px;padding:12px;display:grid;gap:10px;font-size:.78rem;color:var(--muted-d);transition:opacity .5s,transform .5s var(--ease)}
.tile p b{color:var(--paper);font-weight:650}
.tile__art{aspect-ratio:4 / 4.4;border-radius:12px;display:grid;place-items:center;background:radial-gradient(70% 70% at 50% 40%,#3a4530,var(--ink-3))}
.tile__art svg{width:38%;fill:var(--lime);opacity:.9}
.tile--b .tile__art{background:radial-gradient(70% 70% at 50% 40%,var(--lime),#8fb236)}
.tile--b .tile__art svg{fill:var(--ink)}
.chip{justify-self:start;font-size:.7rem;font-weight:700;padding:.3em .7em;border-radius:999px}
.chip--dead{background:#fafbf71a;color:var(--muted-d);text-decoration:line-through}
.chip--win{background:var(--lime);color:var(--ink)}
.chip--test{border:1px solid var(--line-d);color:var(--paper)}
.in-view .tile--a{animation:dim 6s 1.2s infinite}
.in-view .tile--b{animation:lift 6s 1.2s infinite}
@keyframes dim{0%,15%{opacity:1}
30%,85%{opacity:.38}
to{opacity:1}
}
@keyframes lift{0%,15%{transform:none}
30%,85%{transform:translateY(-8px)}
to{transform:none}
}
.mock--search{display:grid;gap:12px;padding-top:8px}
.search{display:flex;align-items:center;gap:10px;border:1.5px solid var(--line);border-radius:999px;padding:12px 18px;background:#fff;font-size:1rem}
.search svg{width:18px;height:18px;color:var(--muted);flex:none}
.caret{width:2px;height:1.1em;background:var(--ink);animation:blink 1s steps(2) infinite}
@keyframes blink{50%{opacity:0}
}
.result{border:1.5px solid var(--line);background:#fff;border-radius:18px;padding:16px 18px}
.result__by{font-size:.78rem;font-weight:700}
.result__by span{font-weight:400;color:var(--muted);margin-left:6px}
.result__title{color:#1f4fd1;font-size:1.15rem;font-weight:600;margin:4px 0}
.result__desc{font-size:.88rem;color:var(--muted)}
.mock--phone{display:flex;justify-content:center;padding-top:6px}
.phone{width:150px;aspect-ratio:9 / 17;border-radius:26px;padding:7px;background:#2b3127;border:1px solid var(--line-d);transform:rotate(-5deg)}
.phone__screen{position:relative;height:100%;border-radius:20px;overflow:hidden;background:radial-gradient(90% 60% at 50% 30%,#4d5c34,#1b2016);display:flex;flex-direction:column;justify-content:flex-end;padding:14px 12px}
.phone__hook{font-stretch:75%;font-weight:800;font-size:1rem;line-height:1.05;transition:opacity .35s}
.phone__bar{height:3px;background:#fafbf733;border-radius:3px;margin-top:10px;overflow:hidden}
.phone__bar i{display:block;height:100%;width:100%;background:var(--lime);transform-origin:left;transform:scaleX(0)}
.in-view .phone__bar i{animation:prog 3.2s linear infinite}
@keyframes prog{to{transform:scaleX(1)}
}
.mock--stories{position:relative;height:150px}
.story{position:absolute;bottom:0;width:46%;aspect-ratio:9 / 13;border-radius:18px;padding:12px;display:flex;align-items:flex-end;font-weight:750;font-stretch:80%;font-size:1rem;line-height:1.05;border:2px solid var(--ink)}
.story--1{left:4%;background:var(--ink);color:var(--lime);transform:rotate(-7deg)}
.story--2{right:4%;background:var(--paper);color:var(--ink);transform:rotate(6deg)}
.in-view .story--1{animation:bob 4s ease-in-out infinite}
.in-view .story--2{animation:bob 4s 2s ease-in-out infinite}
@keyframes bob{50%{translate:0 -8px}
}
.mock--funnel{position:relative;display:grid;gap:7px;padding-bottom:14px}
.fun{position:relative;height:34px;border-radius:10px;background:var(--sage);overflow:hidden}
.fun:before{content:"";position:absolute;inset:0;width:var(--w);background:var(--ink);border-radius:10px;transform-origin:left;transform:scaleX(.02);transition:transform 1.1s var(--ease)}
.in-view .fun:before{transform:none}
.fun:nth-child(2):before{transition-delay:.1s}
.fun:nth-child(3):before{transition-delay:.2s}
.fun:nth-child(4):before{transition-delay:.3s}
.fun:nth-child(5):before{transition-delay:.4s}
.fun--lime:before{background:var(--lime);border:1.5px solid var(--ink)}
.fun span{position:absolute;left:12px;top:50%;translate:0 -50%;font-size:.82rem;font-weight:650;color:var(--paper)}
.fun--lime span{color:var(--ink)}
.mock--chat{display:grid;gap:8px}
.bubble{max-width:88%;background:var(--paper);color:var(--ink);padding:10px 13px;border-radius:16px 16px 16px 4px;font-size:.86rem;line-height:1.35}
.bubble--me{justify-self:end;background:var(--lime);border-radius:16px 16px 4px;font-weight:700}
.refuse{padding:clamp(88px,12vw,160px) 0}
.refuse__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.5fr);gap:40px 72px;align-items:start}
.refuse__head{position:sticky;top:110px}
.refuse__title{font-stretch:66%;font-weight:860;font-size:clamp(3.4rem,9vw,9rem);line-height:.9}
.refuse__sub{margin-top:18px;font-family:var(--serif);font-style:italic;font-size:clamp(1.4rem,2.2vw,2rem);line-height:1.15;max-width:24ch}
.refuse__mark{background:var(--lime);padding:0 .12em;box-decoration-break:clone;-webkit-box-decoration-break:clone}
.refuse__list li{display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:baseline;padding:20px 0;border-bottom:1.5px solid var(--ink);font-stretch:80%;font-weight:700;font-size:clamp(1.45rem,2.6vw,2.4rem);line-height:1.08}
.refuse__list li:first-child{border-top:1.5px solid var(--ink)}
.refuse__list li:before{content:"";width:.55em;height:.55em;translate:0 .05em;background:linear-gradient(45deg,transparent 43%,var(--ink) 43% 57%,transparent 57%),linear-gradient(-45deg,transparent 43%,var(--ink) 43% 57%,transparent 57%)}
.offer{position:relative;padding:clamp(96px,12vw,170px) 0}
.offer__grid{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(0,1fr);gap:40px}
.offer__side{position:relative}
.offer__stage{position:sticky;top:12vh;height:76vh}
.offer__kicker{color:var(--lime);font-family:var(--serif);font-style:italic;font-size:clamp(1.3rem,2vw,1.8rem);margin-bottom:14px}
.offer__lede{margin-top:26px;max-width:56ch;font-size:clamp(1.05rem,1.35vw,1.22rem);color:#fafbf7d1}
.sprint{counter-reset:s;margin-top:clamp(48px,6vw,80px);display:grid}
.sprint li{counter-increment:s;display:grid;grid-template-columns:92px 1fr;grid-template-rows:auto auto auto;column-gap:24px;padding:26px 0;border-top:1px solid var(--line-d)}
.sprint li:before{content:"0" counter(s);grid-row:1 / span 3;font-stretch:64%;font-weight:860;font-size:4.2rem;line-height:.85;color:var(--lime)}
.sprint__days{font-size:.84rem;color:var(--muted-d)}
.sprint h3{font-stretch:78%;font-weight:760;font-size:clamp(1.5rem,2.3vw,2.1rem);line-height:1.1;margin:2px 0 8px}
.sprint p{color:#fafbf7c7;max-width:58ch}
.stack{display:grid;grid-template-columns:1.2fr 1fr;gap:16px;margin-top:40px}
.stack__col{border:1px solid var(--line-d);border-radius:26px;padding:26px;background:#171a168c;backdrop-filter:blur(6px)}
.stack__col--bonus{border-color:var(--lime)}
.stack h3,.fit h3{font-weight:700;font-size:1.1rem;margin-bottom:14px}
.stack__col--bonus h3{color:var(--lime)}
.stack li,.fit li{position:relative;padding:8px 0 8px 22px;color:#fafbf7db;border-top:1px solid var(--line-d);font-size:.98rem}
.stack li:before{content:"";position:absolute;left:0;top:16px;width:9px;height:9px;border-radius:50%;background:var(--lime)}
.promises{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:16px}
.promises>div{background:var(--lime);color:var(--ink);border-radius:26px;padding:24px}
.promises h3{font-stretch:70%;font-weight:840;font-size:2rem;line-height:1;margin-bottom:10px}
.promises p{font-size:.95rem}
.fit{margin-top:40px}
.fit li:before{content:"";position:absolute;left:0;top:15px;width:11px;height:11px;background:linear-gradient(45deg,transparent 40%,var(--muted-d) 40% 60%,transparent 60%),linear-gradient(-45deg,transparent 40%,var(--muted-d) 40% 60%,transparent 60%)}
.offer__cta{display:flex;flex-wrap:wrap;align-items:center;gap:18px 28px;margin-top:44px}
.offer__cta p{max-width:42ch;color:var(--muted-d);font-size:.95rem}
.rates{padding:clamp(88px,12vw,160px) 0}
.tiers{display:grid;grid-template-columns:repeat(3,1fr);border:1.5px solid var(--ink);border-radius:30px;overflow:hidden}
.tier{padding:clamp(24px,3vw,38px);display:grid;gap:10px;align-content:start}
.tier+.tier{border-left:1.5px solid var(--ink)}
.tier--hot{background:var(--ink);color:var(--paper)}
.tier__band{font-size:.9rem;color:var(--muted)}
.tier--hot .tier__band{color:var(--muted-d)}
.tier__band b{color:inherit;font-weight:700}
.tier--hot .tier__band b{color:var(--lime)}
.tier__name{font-stretch:72%;font-weight:800;font-size:clamp(1.8rem,2.8vw,2.6rem);line-height:1;margin-top:18px}
.tier__price{font-stretch:66%;font-weight:860;font-size:clamp(2.8rem,4.6vw,4.4rem);line-height:1;letter-spacing:-.01em;display:grid}
.tier__price span{font-stretch:100%;font-weight:500;font-size:.9rem;letter-spacing:0;color:var(--muted);margin-top:4px}
.tier--hot .tier__price span{color:var(--muted-d)}
.tier__copy{color:var(--muted);font-size:.96rem}
.tier--hot .tier__copy{color:#fafbf7c7}
.rates__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:16px;margin-top:16px}
.included{padding:clamp(24px,3vw,38px);border-radius:30px;background:var(--sage)}
.included h3,.quote h3{font-weight:750;font-size:1.15rem;margin-bottom:12px}
.included h3:not(:first-child){margin-top:28px}
.included li{padding:9px 0;border-top:1px solid rgba(23,26,22,.14)}
.included small{color:var(--muted)}
.extras>div{display:flex;justify-content:space-between;gap:18px;padding:9px 0;border-top:1px solid rgba(23,26,22,.14)}
.extras dd{font-weight:700;text-align:right}
.quote{padding:clamp(24px,3vw,38px);border-radius:30px;border:1.5px solid var(--ink);display:grid;gap:18px;align-content:start}
.quote fieldset{border:0;padding:0;margin:0;display:flex;flex-wrap:wrap;gap:8px}
.quote legend{width:100%;font-size:.86rem;color:var(--muted);margin-bottom:8px}
.chips input,.checks input{position:absolute;opacity:0;pointer-events:none}
.chips label>span{display:inline-block;padding:.55em 1em;border-radius:999px;border:1.5px solid var(--line);cursor:pointer;font-weight:600;font-size:.92rem;transition:background-color .2s,border-color .2s,color .2s}
.chips input:checked+span{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.chips input:focus-visible+span,.checks input:focus-visible+span{outline:2px solid var(--ink);outline-offset:2px}
.checks{flex-direction:column}
.checks label{cursor:pointer}
.checks label>span{position:relative;display:flex;flex-wrap:wrap;align-items:baseline;gap:2px 10px;padding-left:34px;min-height:22px;font-weight:600}
.checks label>span:before{content:"";position:absolute;left:0;top:0;width:22px;height:22px;border-radius:7px;border:1.5px solid var(--ink);transition:background-color .2s}
.checks input:checked+span:before{background:var(--ink) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M3.5 8.5l3 3 6-7' fill='none' stroke='%23c9f35b' stroke-width='2.2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") center / 15px no-repeat}
.checks small,.stepper small{font-weight:400;color:var(--muted)}
.stepper{display:flex;justify-content:space-between;align-items:center;gap:12px;font-weight:600}
.stepper__ctl{display:flex;align-items:center;gap:4px;border:1.5px solid var(--line);border-radius:999px;padding:4px}
.stepper__ctl button{width:36px;height:36px;border-radius:50%;border:0;background:var(--sage);cursor:pointer;display:grid;place-items:center}
.stepper__ctl button svg{width:14px;height:14px}
.stepper__ctl button:hover{background:var(--line)}
.stepper output{min-width:2.2em;text-align:center;font-weight:750}
.quote__out{display:grid;grid-template-columns:1fr 1fr;gap:10px;background:var(--ink);color:var(--paper);border-radius:20px;padding:18px}
.quote__out div{display:grid}
.quote__out span{font-size:.8rem;color:var(--muted-d)}
.quote__out b{font-stretch:70%;font-weight:820;font-size:clamp(1.6rem,2.4vw,2.2rem);line-height:1.1;color:var(--lime)}
.quote__out p{grid-column:1 / -1;font-size:.84rem;color:var(--muted-d)}
.faq{padding:clamp(88px,12vw,160px) 0}
.faq__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.4fr);gap:40px 72px;align-items:start}
.faq__grid .h-display{position:sticky;top:110px}
.faq__list details{border-top:1.5px solid var(--ink)}
.faq__list details:last-child{border-bottom:1.5px solid var(--ink)}
.faq__list summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;align-items:center;padding:22px 0;font-stretch:85%;font-weight:700;font-size:clamp(1.15rem,1.7vw,1.45rem);line-height:1.2}
.faq__list summary::-webkit-details-marker{display:none}
.faq__list summary:after{content:"";flex:none;width:30px;height:30px;border-radius:50%;border:1.5px solid var(--ink);background:linear-gradient(var(--ink),var(--ink)) center / 12px 2px no-repeat,linear-gradient(var(--ink),var(--ink)) center / 2px 12px no-repeat;transition:transform .3s var(--ease),background-color .2s}
.faq__list details[open] summary:after{transform:rotate(45deg);background-color:var(--lime)}
.faq__list details p{padding:0 48px 24px 0;color:#3a4137;max-width:62ch}
.contact{position:relative;padding:clamp(110px,14vw,190px) 0 clamp(80px,10vw,130px)}
.contact__grid{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,1fr);gap:40px}
.contact__side{position:relative}
.contact__stage{position:sticky;top:14vh;height:70vh}
.contact__lede{margin-top:24px;max-width:54ch;font-size:clamp(1.05rem,1.35vw,1.2rem);color:#fafbf7d1}
.brief{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:36px;padding:clamp(20px,2.6vw,30px);border:1px solid var(--line-d);border-radius:30px;background:#171a1699;backdrop-filter:blur(8px)}
.fld__err{color:var(--lime);font-size:.82rem}
.fld.is-bad .fld__box{border-color:var(--lime)}
.brief__actions{grid-column:1 / -1;display:flex;flex-wrap:wrap;align-items:center;gap:14px 22px;margin-top:6px}
.brief__alt{color:var(--muted-d);text-underline-offset:3px}
.brief__alt:hover{color:var(--paper)}
.brief__status{grid-column:1 / -1;background:var(--ink-3);border-radius:14px;padding:12px 16px;font-size:.95rem}
.brief__status a{color:var(--lime)}
.foot{background:var(--ink);border-top:1px solid var(--line-d);padding:56px 0 40px}
.foot__grid{display:grid;grid-template-columns:auto 1fr auto;gap:18px 40px;align-items:center}
.mark--lg span{font-size:2.4rem}
.mark--lg .mark__star{width:30px;height:30px}
.foot__line{color:var(--muted-d)}
.foot__links{display:flex;gap:22px}
.foot__links a{text-underline-offset:3px}
.foot__small{grid-column:1 / -1;font-size:.82rem;color:var(--muted-d);padding-top:20px;border-top:1px solid var(--line-d)}
@media (max-width: 1180px){.check__grid{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
.bars{grid-column:1 / -1;grid-row:1;position:relative;top:0;max-width:560px;width:100%;justify-self:center;margin-bottom:30px}
.bento{grid-template-columns:repeat(2,minmax(0,1fr));grid-template-areas:"meta meta" "google google" "tiktok snap" "shop shop" "retain retain"}
}
@media (max-width: 900px){.section-head,.brands__head,.leak__grid{grid-template-columns:1fr}
.leak__stage{position:absolute;inset:10vh -10vw 0 20vw;height:auto}
.leak__copy{position:relative}
.tool,.refuse__grid,.faq__grid{grid-template-columns:1fr}
.refuse__head,.faq__grid .h-display{position:static}
.offer__grid,.contact__grid{grid-template-columns:1fr}
.offer__side,.contact__side{position:absolute;inset:0;pointer-events:none;z-index:-1}
.offer__stage{top:18vh;height:64vh}
.contact__stage{top:18vh;height:60vh}
.offer__main,.contact__main{position:relative}
.stack,.promises,.tiers{grid-template-columns:1fr}
.tier+.tier{border-left:0;border-top:1.5px solid var(--ink)}
.rates__grid,.report__cols{grid-template-columns:1fr}
.report__col{padding-right:0}
.report__col--ours{padding-left:0;border-left:0;border-top:1.5px solid var(--ink)}
.foot__grid{grid-template-columns:1fr}
}
@media (max-width: 760px){body{font-size:16px}
.hero__stage{left:0;right:0;top:70px;width:100%;height:26vh}
.hero__inner{padding-top:calc(80px + 26vh)}
.check__grid{grid-template-columns:1fr}
.calc{grid-template-columns:1fr 1fr}
.receipt{transform:none}
.tool__in--grid{grid-template-columns:1fr}
.bento{grid-template-columns:1fr;grid-template-areas:"meta" "google" "tiktok" "snap" "shop" "retain"}
.card--meta .card__title{font-size:2.4rem}
.mock--board{grid-template-columns:repeat(3,minmax(0,1fr));gap:6px}
.tile{padding:8px;font-size:.68rem}
.brief,.quote__out{grid-template-columns:1fr}
.sprint li{grid-template-columns:62px 1fr;column-gap:14px}
.sprint li:before{font-size:3rem}
.faq__list details p{padding-right:0}
}
@media (max-width: 420px){.calc{grid-template-columns:1fr}
.hero__actions .btn{width:100%}
}
@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}
*,*:before,*:after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
.ticker__track,.brandwall__row{animation:none}
.brandwall__row{flex-wrap:wrap;width:auto}
.brandwall ul[aria-hidden]{display:none}
.brandwall ul{flex-wrap:wrap}
}
.cur{display:inline-flex;padding:3px;gap:2px;border-radius:999px;background:var(--ink-3);border:1px solid var(--line-d);flex:none}
.cur__btn{border:0;background:transparent;color:var(--muted-d);font-size:.78rem;font-weight:700;letter-spacing:.02em;padding:.45em .75em;border-radius:999px;cursor:pointer;transition:background-color .2s,color .2s}
.cur__btn[aria-pressed=true]{background:var(--paper);color:var(--ink)}
.cur__btn:hover{color:var(--paper)}
.cur__btn[aria-pressed=true]:hover{color:var(--ink)}
@media (max-width: 1020px){.cur{margin-left:auto}
.nav__cta{margin-left:0}
}
@media (max-width: 520px){.cur{margin-left:auto}
.nav__toggle{margin-left:0}
}
.funnel{padding:clamp(88px,12vw,160px) 0}
.funnel__grid{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(0,1fr);gap:40px;align-items:start}
.fstages{display:flex;flex-direction:column;align-items:center;gap:8px}
.fstage{width:var(--w);min-width:270px;display:grid;grid-template-columns:auto 1fr;grid-template-rows:auto auto;column-gap:14px;align-items:center;text-align:left;padding:16px 22px;border:0;border-radius:20px;background:var(--ink);color:var(--paper);cursor:pointer;transition:background-color .25s,color .25s,transform .25s var(--ease)}
.fstage:hover{background:var(--ink-3);transform:translate(4px)}
.fstage[aria-selected=true]{background:var(--lime);color:var(--ink)}
.fstage__n{grid-row:1 / span 2;font-stretch:64%;font-weight:860;font-size:2.2rem;line-height:1;opacity:.9}
.fstage__name{font-stretch:78%;font-weight:760;font-size:clamp(1.1rem,1.6vw,1.4rem);line-height:1.1}
.fstage__val{font-size:.86rem;opacity:.75}
.fstage__val b{font-weight:800;opacity:1}
.fstages__hint{font-size:.82rem;color:var(--muted);margin-top:6px}
.fpanel{border:1.5px solid var(--ink);border-radius:30px;padding:clamp(24px,3vw,38px);display:grid;gap:14px;position:sticky;top:110px;background:var(--paper)}
.fpanel.is-swap{animation:swap .45s var(--ease)}
@keyframes swap{0%{opacity:.2;transform:translateY(8px)}
to{opacity:1;transform:none}
}
.fpanel__kicker{font-size:.86rem;color:var(--muted)}
.fpanel__title{font-stretch:68%;font-weight:840;font-size:clamp(2.2rem,4vw,3.6rem);line-height:.95}
.fpanel__job{font-size:1.08rem;max-width:46ch}
.fpanel__rows>div{display:grid;grid-template-columns:140px 1fr;gap:16px;padding:12px 0;border-top:1px solid var(--line);font-size:.96rem}
.fpanel__rows dt{color:var(--muted)}
.fpanel__leak{background:var(--lime);border-radius:18px;padding:16px 18px;display:grid;gap:4px}
.fpanel__leak span{font-size:.8rem;font-weight:600}
.fpanel__leak b{font-family:var(--serif);font-style:italic;font-weight:400;font-size:1.35rem;line-height:1.2}
.fsim{margin-top:clamp(40px,6vw,72px);display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);border:1.5px solid var(--ink);border-radius:30px;overflow:hidden}
.fsim__head{grid-column:1 / -1;padding:clamp(22px,3vw,36px) clamp(22px,3vw,40px) 0;display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px 30px;align-items:baseline}
.fsim__head h3{font-stretch:72%;font-weight:820;font-size:clamp(1.8rem,3vw,2.6rem);line-height:1}
.fsim__head p{color:var(--muted);max-width:46ch}
.fsim__in{display:grid;grid-template-columns:1fr 1fr;gap:14px;align-content:start;align-items:end;padding:clamp(22px,3vw,40px)}
.fsim__out{background:var(--ink);color:var(--paper);padding:clamp(22px,3vw,40px);display:grid;gap:20px;align-content:start}
.fsim__big{font-stretch:70%;font-weight:800;font-size:clamp(1.9rem,3.2vw,3rem);line-height:1}
.fsim__big b{color:var(--lime);font-weight:860}
.fsim__out .btn{justify-self:start}
.calc__err{grid-column:1 / -1;margin:0;font-size:.86rem;color:var(--lime);background:#c9f35b1a;border-radius:12px;padding:10px 12px}
.calc__err--light{color:var(--ink);background:var(--sage)}
.tool__note,.receipt__note{font-size:.8rem;color:var(--muted-d)}
.receipt__note{color:var(--muted);font-family:var(--f);margin:-6px 0 16px}
.quote__total{display:grid}
.quote__lines{grid-column:1 / -1;display:grid;border-top:1px solid var(--line-d);padding-top:6px}
.quote__lines>div{display:flex;justify-content:space-between;gap:12px;padding:5px 0;font-size:.86rem}
.quote__lines dt{color:var(--muted-d)}
.quote__lines dd{font-weight:700}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.brief__privacy{grid-column:1 / -1;font-size:.8rem;color:var(--muted-d)}
.brief__privacy a{color:var(--paper)}
.brief__status.is-ok{background:var(--lime);color:var(--ink)}
.brief__status.is-ok a{color:var(--ink)}
.btn:disabled{opacity:.6;cursor:progress;transform:none}
.mcta{display:none}
@media (max-width: 760px){.mcta{display:flex;position:fixed;z-index:40;left:16px;right:16px;bottom:calc(14px + env(safe-area-inset-bottom));justify-content:center;padding:15px 20px;border-radius:999px;background:var(--lime);color:var(--ink);font-weight:750;text-decoration:none;box-shadow:0 14px 40px #00000059;transform:translateY(140%);transition:transform .35s var(--ease)}
.mcta.is-on{transform:none}
.foot{padding-bottom:100px}
}
@media (max-width: 1020px){.funnel__grid{grid-template-columns:1fr}
.fpanel{position:static}
}
@media (max-width: 760px){.fstage{width:calc(var(--w) * .45 + 55%);min-width:0;padding:14px 16px}
.fstage:hover{transform:none}
.fpanel__rows>div{grid-template-columns:1fr;gap:4px}
.fsim{grid-template-columns:1fr}
.fsim__in{grid-template-columns:1fr 1fr}
}
@media (max-width: 420px){.fsim__in{grid-template-columns:1fr}
}